The official language of the conference is English, so all sessions will be in English. During the Main Day of the conference (November 12th), there will be instant translation to Spanish.

Tuesday 10th/11

Day 1 – Gamification Workshops Day

GWC - Gamification Workshops

The Gamification Workshops sessions will be held in the Hotel Catalonia Barcelona Plaza. More information in the venue’s page.

Professional Workshops

Practical workshops led by globally renowned experts where attendees can learn about and implement the latest methodologies and tools to find game-based solutions for the business world.

Advanced Workshops

Deep knowledge of disciplines beyond gamification such as Big Data, Art & Design and Psychology led by renowned specialists all around the world.

08:00 – 09:00
09:00 – 10:40 “Gamification design with the Marczewski Method” by Andrzej Marczweski

This workshop is a practical look at designing gamified solutions in a fun and approachable way. It will introduce you to Gamification Design Thinking, the EEEE User Journey and more. You also get to play with cards and dice.

“Gamification Model Canvas (Evolution)” by Flavio Escribano

The workshop is about the official evolution of one of the most popular gamification frameworks: Gamification Model Canvas, specifically the part of Players Analysis and the correlation with the following part of the canvas: Aesthetics, Dynamics and Mechanics. This evolution compels us to rethink the internal flow that occurs on the Gamification Model Canvas board, how parts relate to each other and what do they now mean.

The experience will be about new implemented tools that ease one important processes about Players (customers), such as: player profiling as well as guidelines and values ​​to connect these users with the following steps within the Canvas. User profiling research has built new theories that substantially expand the types and characteristics of these we have included to mature this part on the canvas.

10:40 – 11:20
Coffee Break
11:20 – 13:00 “Octalysis Gamification Framework” by Yu-Kai Chou

In 2015, Gamification has moved from “hype” to “how” among companies and Fortune 500’s. Instead of talking about how sexy gamification is, companies are finally ready to approve budgets to try more gamified efforts. However, most companies only add superficial “game elements,” into their products without fully understanding the psychology behind why these game elements work. This leads to “fluffy” design and pour performances that look game-like but aren’t engaging at all. This workshop will be about how to implement better gamification designs that drive business metrics through Yu-kai Chou’s Octalysis Framework.

With the Octalysis Framework, a gamification designer must not simply understand how to create desired behaviors, but also to design for the nature of that motivation – is it Black Hat or White Hat? Extrinsic or Intrinsic? Long Term Empowerment or Short Term Urgency?

This workshop will focus on how to use the Octalysis Framework to design motivating experiences that bring out our 8 Core Drives to completely meet any business objective, whether it would be to close quick sales, motivate employees, create obsessive users, or motivate yourself towards good habits.

“Design Thinking + Gamification = A recipe for Success!” by Naureen Meraj

One of the biggest challenges around gamification is the high failure rate primarily due to the lack of understanding the needs and motivations of your audience. Design thinking is an especially effective mechanism for acquiring deep insights into this audience. This workshop will lead participants through an interactive session that helps them understand and apply the following key ideas.

1. Why GF projects fail?
2. What is Design Thinking and how it can help, including individual/small group exercises to understand critical concepts.
3. Group exercise where the participants use Design Thinking concepts to create a gamification solution for a real world problem.

13:00 – 15:00
Lunch Break
15:00 – 16:40 “The Lego Serious Play: Explore Gamified Solutions” by Alan McShane

In this hands-on workshop we will work together in teams exploring a Gamification challenge. We will understand the basic LEGO® SERIOUS PLAY® process and will see how it can be used to creatively build, explore and share ideas.

“Dynamic Composition: Shaping Emotions in Games” by Chris Solarski

In this workshop Chris Solarski will give an introduction to dynamic compositionwhich is a design technique forshaping the emotional experience of games. Attendees will learn about the origins of dynamic composition; the aesthetic value of lines, shapes and volumes; how to effectively use dynamic composition during a game’s development to influence player-emotions; and the techniques’ application in video games and real-worldgames. Attendees are encouraged to bring along drawing materials (paper and a pen/pencil) to study the featured examples.

16:40 – 17:20
Coffee Break
17:20 – 19:00 “The Gamification Quest – Best Practices That Ensure Learning Results” by Monica Cornetti

Gamification is at the beginning of what will likely become an incredibly successful industry.

Organizations will seek designers to help them explore the potential of gaming technology and ideas that produce behavioral and attitudinal change in human resources, talent development, instructional design, and even employee engagement.

Humans like to play, and when there is play involved, we become clever and skillful learners. Add the word “challenge” to any activity, and watch people become intrigued.

As you define the mission, create an epic adventure, add a variety of scenarios for discovery and learning, build a game layer, and tie it all together with aesthetics and design – you’ll get first-hand experience of how gamification design is used to create change within organizations.

You’ll be 100% engaged as you experience gamification for talent development. It’s like getting a gold star for a good job… only better.

“Behavior Analytics: from Descriptive to Prescriptive” by Michael Wu

The analytics employed in most gamification systems today are simple count metrics and descriptive analytics. Although this is sufficient for many use cases now, it is also limiting and impedes the industry from realizing the full potential of gamification.

This workshop provides a modular view of any gamification system by decomposing it into 4 components. These components illustrate the importance of analytics behind changing human behaviors. This perspective also provides a clear understanding of where the industry has been focusing and where new opportunities might be.

We will dive deep and examine 3 classes of behavior analytics—descriptive, predictive, and prescriptive, and we’ll discuss their strength and application when used to drive behavior changes.

Wednesday 11th/11

Day 2 – Community Day

The Community Day sessions will be held in Palacio de Congresos at Fira de Barcelona. More information in the venue’s page.

This year we have added the Community Day to the conference’s programme. The Community Day is aimed to stablish contacts among the different gamification communities through all around the world and, to share innovative theories related to gamification and also as an starting point for people that have heard the word “gamification” and want to learn more.

Talk Name
08:00 – 09:00
09:00 – 09:20 “Welcome”Bart Briers (Gamification World Congress)
09:20 – 09:40 “Achievement Unlocked! Gamification Best Practices”Melinda Jacobs (Subatomic)
09:40 – 10:00 “Applying Octalysis Design to Real World Projects”Joris Beerda (The Octalysis Group)
10:00 – 10:40 “State of Gamification in the World”Isidro Rodrigo, An Coppens, Joanna Ioannidou, Pete Jenkins, Daniel Meusburger, Máté Farkas & Cristina Pages
10:40 – 11:20
Coffee Break
11:20 – 11:40 “A Framework for implementing a Gamification Strategy into your enterprise learning environment”Sven Jürgens (LITE Games)
11:40 – 12:00 “Don’t forget to play at University!”Juan Pablo Ordoñez (Game Design Consultant)
12:00 – 12:20 “Weggufication: The Facebook of Personal Goals”José Colunga (Weggu)
12:20 – 12:40 “Love every drop!”Horst Streck (Dutch Games Association)
12:40 – 13:00 “Gamification and Digital Transformation”Bernardo Crespo (Divisadero)
13:00 – 15:00
Lunch Break
15:00 – 15:20 “The Hackthon in Addis: From scratch to working applications in just 4 days”Volker Lichtenthaeler & Philipp Busch (GIZ)
15:20 – 15:40 “Feminine Gamification Views”An Coppens (Gamification Nation)
15:40 – 16:00 “Gamification for Vocational Basic Training in Navarra”Iñaki Huarte (Ouiplay)
16:00 – 16:20 “Can you gamify sports?”Thijs de Vries (The Playful Company)
16:20 – 16:40 “Gamification for Dinosaurs”Michiel van Eunen (Performance Solutions)
16:40 – 17:20
Coffee Break
17:20 – 17:40 ” The opportunities with Virtual Reality: whats the status on VR and what can we expect from it?”Jakob Johansson (Gleechi AB)
17:40 – 18:00 “Can a gamified CRM really be fun to use?”Pete Jenkins (Gamification+ Ltd)
18:00 – 18:20 “A Memorable Experience: The four axes”Oscar García-Pañella (CookieBox)
18:20 – 18:40 “Boogie’s Academy: Strengthen your intelligences!”Norman Suárez (Cuicui Studios)
18:40 – 19:00 “Project Delphinium”Jared Chapman (Utah Valley University)
19:00 – 19:20 “Thank you!”Bart Briers (Gamification World Congress)

Thursday 12th/11

Day 3 – Main Conferences Day

GWC Main Track

The Main Day sessions will be held in Palacio de Congresos at Fira de Barcelona. More information in the venue’s page.

Conference day where more than 25 speakers from around the world will relate their experience and projects that have taken full advantage of games to overcome business challenges.

Talk Name
08:00 – 09:00
09:00 – 09:40 “Welcome”Bart Briers (Gamification World Congress)
09:40 – 10:00 “Gamification and the Future: Challenges for the Next Wave of Engagement and Behavioral Engineering”Gabe Zichermann (Gamification Co. & Dopamine Inc.)
10:00 – 10:20 “Unleashing the potential of Gamification and IoT”Carlos Martín (Comarch)
10:20 – 10:40 “The Santander Way: Güin Güin”Arantxa Jiménez (Banco Santander)
10:40 – 11:30
Coffee Break
11:30 – 11:50 “Maturity in Gamification: a Shift to Intrinsic White Hat Designs”Yu-kai Chou (The Octalysis Group)
11:50 – 12:10 “Beyond transactional loyalty, towards Segment of One – Gamified Loyalty”Atul Gupta (eMee, a Persistent System Company)
12:10 – 12:30 “Facts & Statistics about using a Trivia Game for Corporate Learning”Jaume Juan (Compettia)
12:30 – 12:50 “Gamification project success and failures from my PhD research”Marigo Raftopoulos (Strategic Games Lab)
12:50 – 13:10 “Beyond: The Mapfre Game”José Manuel Martínez (Mapfre)
13:10 – 13:30 “Pernod Ricard: Be The Best Manager!”Melanie de la Vega & Lide Aguirrezabalaga (Pernod Ricard)
13:30 – 15:30
Lunch Break
15:30 – 16:10 “Level Up Your Gamification to Solve Big Business Problems”Michael Wu (Lithium)
16:10 – 16:30 “Using Serious Play to Understand Complex Business Theories”Alexis Barnekow (Green Hat People)
16:30 – 16:50 “Aegon Speeljetoekomst: How to Engage Customers with your Brand”Esther Oostrom (Aegon)
16:50 – 17:10 “Gamification – Jack of all trades?”Roman Rackwitz (EngagingLab)
17:10 – 18:00
Coffee Break
18:00 – 18:20 “A Story of Loyalty”Andrzej Marczewski (Capgemini)
18:20 – 18:40 “Revolutionize Teamwork with Gamification”Mercè Mulet (Atta Community)
18:40 – 19:00 “High Growth Potential Companies”Alberto Tornero (PwC)
19:00 – 19:20 “Evoke: A Crash Course in Changing the World”Pau Puig (The World Bank)
19:20 – 19:40 “Thank you!”Bart Briers (Gamification World Congress)
22:00 – 23:30
Gamification World Awards Ceremony
23:30 – …
Gamification World Party

Friday 13th/11

Day 4 – Vertical Workshops Day

GWC Applied Workshops

The gHealth and gEducation Workshops sessions will be held in the Hotel Catalonia Barcelona Plaza. More information in the venue’s page.

In Gamification World Congress 2014 we launched the Science to Society Workshops (gEducation & gHealth) aimed to show how Gamification can contribute to our Society from a scientific point of view.

This year we are also introducing Growth Hacking World, a workshop on Growth Hacking for those more interested on new trends in Digital Marketing and the connection of Gamification with Growth Hacking and other digital marketing trends.

You can discover the goals and structure of these workshops in their descriptive pages: